Famous southern cities set to promote Thailand as a world-class health and wellness travel destination

The prolonged COVID-19 pandemic has had heavy impacts on various business sectors. The tourism and hospitality industry was inevitably one of the hardest hit over the past few years. Particularly, operators of travel and hospitality businesses in Thailand’s southern region have experienced the severest impact compared to other regions in the country as the incomes of business entrepreneurs and people in the southern provinces have been estimated to come mainly from tourism, particularly since they can earn lucrative incomes from international visitors.